LINOpinion has created this Blueprint on PR :

1. What's the difference between Advertising and PR ?
   Advertising is saying you're good. PR is getting someone else to say you're good.
   
   
2. PR helps to both build and protect brands. It helps organisations project change.
   
   
3. PR goes far beyond editorial media relations.
   
   
4. PR focuses on identifying the role 'influencers' can play in affecting behaviours.
   
   
5. Differential PR is knowing whose influence matters most. Then turning the influencer into an ally for your brand.
   
   
6. The 80:20 PR firm maximises the effectiveness of a public relations plan by communicating selectively to high-influence segments.
   
   
7. One person with a belief is equal to a force of ninety-nine who only have an interest. Influencers derive their power from a deep understanding and commitment that conveys authority.
   
   
8. Influencers connect, promote, take stands. Influencers who are passionate become evangelists. Evangelism is getting people to believe in your product or service. It enlists people in a cause and creates a belief that something exciting and relevant is going to happen.
   
   
9. Strategic public relations can be summed up by bringing together the three 'Cs': Content, Contacts and Creativity.
   
   
10. You cannot always control what might happen to your brand, but you can control how you deal with it. And, in the end, that's what matters.