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PR Evaluation
It is imperative that the client can evaluate both qualitatively
and quantitatively how well their money has been spent on their
PR campaigns. LINOpinion uses various techniques to measure the
effectiveness of PR campaigns. Measurement techniques are customized
as per the client’s requirements with predecided key messages
at the start of an activity as well as mutually agreed deliverables.
Our measurement techniques are :
- Perception audits
- Planning v/s delivery
- Key message analysis - qualitative
- Share of voice (SOV) analysis - competitive analysis
- Cost benefit analysis (CBA) - advertising value equivalent
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